STAR PAPER CORPORATION (SPC) is a Filipino Corporation engaged primarily in the supply of materials to the printing industry. It was incorporated ion February 19,1974 with a registered life of 50 years. It is also allowed by its charter to engage in the printing and any other business activity to support its primary and secondary purposes.

Having achieved its original goal of being a prime supplier to the printing industry, the company has since diversified in several steps, to wit:

1974-Year of Incorporation. All operations are Printing industry oriented.
1987- Entry into the bookstore and office supplies business
1989- Start of diversification into non-paper products

Today, SPC is more a diversified marketing and distribution company than a purely paper and printing supplies trading operation, presently enjoying the confidence of over 10,000 clientele nationwide.

SPC operates in a compound with more than 45.000 square meter area wherein the company maintains several structures. The main structure is a warehouse-converting facility-office combination. This is where the main business of the company is transacted from. In the same compound can be found the residence of the incorporators which allows them to give literally 24-hour attention to the business. Other minor structures are a canteen, motor pool and an outside storage area. All these can be found at 46 Joy St,Grace Village,Quezon City at the northern part of Metro Manila.

SPC maintains a well-balanced set of converting, paper counting, materials handling, communications, data processing and transport facilities. All these are carefully studied to insure that smooth materials flow within and outside of company premises are maintained. This is constantly reviewed against current operations to guarantee that the sales objectives are met with the minimum of delay and disruption.


COMMUNICATION. Over 63 telephone lines ,10 fax machines, two-way radios,Internet (E-mail), 65 pagers and 46 cellphones interconnect the whole company nationwide to its key personnel and clients.

TRANSPORT. 36 delivery vans and 13 personnel transport vehicles service the needs of the whole company for movement of stocks and manpower.

COMPUTER SYSTEM. An On-line integrated system controls the sales, delivery and general accounting of the whole company. Independent computer stations are also used by individual users for day-to-day operations. The total number of computers being used is already over 100 units.

GENERAL

SPC is engaged in a host of activities to support its nationwide sales operations. The following will briefly describe these:

1) SPC is an importer. The company is recognized as the prime supplier of importer coated papers and boards to the printing , publishing and packaging industries. In addition, the company also makes available a whole range of specialty and other papers and boards suited for various packages.

2) SPC is a converter. Major part of the company's operation is derived from purchasing "jumbo" rolls from local mills and converting them into sizes that the printers and offices can readily use.

3) SPC is a trader. It is actively engaged in the buying and selling of other printing supplies without need of conversion and alteration.

4) SPC is a stocklist. The company maintains a substantial level of inventory for all its printer clients. It "stocks" all items that it currently sells in the market.

5) SPC is a banker. Even during the worst of the economic problems, the company has continued to provide financing to the printing industry by providing credit. This is a role which the company has carefully preserved.





SPC follows the product management and profit center concept. Each major product group has designated Product and Brand Managers whose primary responsibility is the profit performance of their assigned products.

This managements style allows easy pinpointing of responsibility and efficient corporate reward and punishment system.

Also this style insures that all products receive optimum attention irrespective of the volume or status of their current business.

SPC has a nationwide marketing network. The country has more than islands divided into three major island groups -Luzon, Visayas and Mindanao. The center of government and business is located in Luzon in what is known as Metro Manila. The marketing network to cover these areas are:

METRO MANILA

The hub of its marketing is naturally concentrated in METRO MANILA where most of the Philippine printers, corporate offices , and packaging companies are located. This market is served by the company mainly through its well developed system of telephone selling manned by 12 experienced lady telesales representatives. A group of female product promotion executives further reinforce the telesales group In addition,schools, offices and bookstores are serviced directly by field sales representatives.

In 1992 a very extensive network of innovative "over-the-counter" sales network has been successfully established in all important bookstores and other outlets for its PARKER product lines. This has proven to be a major undertaking which accounted for the very strong comeback of PARKER in the Philippine market.

As more and more diversified products are handled by the company,adjustments in its marketing and selling structure are introduced.For instance, van selling is recently being tried out for BICYCLE playing cards.

NORTHERN AND SOUTHERN LUZON

This big market is serviced in two ways. A team of roving salesmen visits each client in these areas twice a month . In addition,the telesales reps call on each major account by long-distance telephone during the periods when the roving salesman is not expected to make a personal visit.We service clients as far north as Laoag and south as Legaspi in Luzon.

VISAYAS AND MINDANAO

The rest of the country is serviced through five (5) Branch offices located strategically in key cities of CEBU,ILOILO and BACOLOD to cover Visayas and DAVAO and CAGAYAN DE ORO to cover
MINDANAO.

All the branches were established during the worst of economic times at the rate of one every two years since 1985. The branches are complete by themselves . They have their own set of sales people,delivery vehicles,and ready stocks of paper, printing supplies ,bookstore items and diversified products. There is constant two way communication with the head office and they are regularly visited and monitored by company executives. Telephone selling within METRO CEBU, DAVAO, CAGAYAN DE ORO, ILOILO and BACOLOD is also a regular mode of selling in the branches.

OVERALL, We are servicing more than 7,500 printers and 750 big and medium size department stores and bookstores nationwide. In addition, we service directly a number of offices. In Metro Manila alone, more than 2,500 active printers rely on our service regularly. We are a vital link in the printing and office supplies business nationwide.